Millions of Genie products are used daily throughout the United States and Canada, a testament to the high quality and dependability of the company and it’s products. They are known as one of the most innovative makers of garage door systems with an illustrious history dating back to 1923. The company started out as the Alliance Manufacturing Company with a broad line of consumer, industrial and military products. When America was at war in the 1940’s, the Alliance factory produced everything from fuse caps and voltage regulators to canteen handles and generators.
The Alliance Manufacturing Company first produced it’s own garage door opener unit in 1953 named Genie. It was the first mass-produced, radio controlled residential garage door opener that launched the company as a leader in market design, safety and reliability in service. In 1958, Genie engineers brought about the innovation of the first direct drive screw opener. Further design refinements resulted in the offering of a split rail that opened opportunities to mass retailers for the first time in the mid-1970’s. Consumer appeal for Genie products grew alongside the rapidly developing DIY market. After the company entered the home and shop vacuum market in 1983 they decided to permanently change their name to Genie Home Products in 1985.
Overhead Door Corporation ended up purchasing the company in 1994 after the Genie name had become a symbol of trust and reliability for millions of customers around the world who sought out the brand from professional dealers, home centers, hardware stores and wholesale clubs.
Today, Genie manufactures remote-controlled garage door opening systems and accessories for multiple distribution channels. The openers include advanced features such as a 140 volt DC motor, Intellicode remote access security system that automatically changes the security code to one of billions of combinations each time the transmitter is activated as well as the Safe-T-Beam infrared system that senses objects in the door’s path to prevent entrapment. Genie’s name is one of the most recognized in the homeowner market today.
